PandaDoc Announces $5M Investment For Sales Content Creation Tool

TechCrunch

Busy sales people want to spend their time interacting with customers, not taking care of administrative work. That’s where PandaDoc comes in, a startup that helps automate creation of quotes, proposals and contracts.

Today it announced a $5 million investment led by Altos Ventures with additional participation from TMT Investments and other unnamed investors. The announcement actually encapsulates all of the money the company has raised so far including its previously unannounced seed funding rounds, company co-founder Mikita Mikado explained.

The product is essentially a content layer that sits on top of your CRM tool. Currently it’s compatible with Salesforce.com, Zoho, Pipeline and Base. It also works with Zendesk to enable customer service personnel to send out renewal contracts and other information.

When sales personnel have to create content for their customers, they can choose from a series of pre-defined templates that have been customized for the company. One template might be standard introductory matter, another…

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