New Yahoo Mobile Development Suite Seduces App Makers With Analytics, Search, Ads

TechCrunch

Today at Yahoo’s first mobile developer conference, the tech giant unveiled its new Yahoo Mobile Development Suite that combines Yahoo App Publishing for monetization, Search In Apps, and App Marketing with its Flurry Analytics acquisition made last year. This is Yahoo’s “ads in dev’s clothing” strategy to convince app makers to buy and host its ads.

Flurry now has 200,000 app developers on its platform who have built 630,000 apps that reach 1.6 billion devices. Yahoo meanwhile now has 575 million monthly mobile visitors to its properties and hit $1.2 billion in mobile revenue in 2014, as it predicted.

“Today is about building innovative, game-changing applications,” said CEO Marissa Mayer when she took the stage. Now, rather than just make them itself, Yahoo is providing the tools for developers to build, grow, and earn money on their own apps.

Yahoo Growth

Mobile Trends

Following Mayer, Flurry CEO Simon Khalaf took the stage…

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