TrackMaven Lands $6.5M From NEA And Others To Bring Better Competitive Intelligence To Digital Marketers

TechCrunch

As content marketing becomes an increasingly significant part of the digital marketing arsenal, it it brings with it new opportunities, both allowing marketers to expand beyond traditional approaches to advertising and tap into new revenue channels. However, it also comes with a downside, as digital marketers are becoming increasingly overwhelmed by the number of channels they have to create engaging content for and manage. While the number of significant digital marketing channels has increased to upwards of 20 in the last three to five years, digital marketing budgets and headcounts among marketing teams haven’t quite increased at the same rate.

In August 2012, Acceleprise General Manager Allen Gannett founded TrackMaven to act as a solution — and to help simplify competitive intelligence for digital marketers. Rather than having to cobble together data from a variety of sources, TrackMaven automatically aggregates competitive intelligence data from paid, earned and owned media channels…

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