Go-to-Market Best Practices for Startups

Andreessen Horowitz

Looking to scale something up? Depending on how you’re going after your market/ acquiring users, you may need to build a sales organization that’s optimized for a top-down or bottom-up sales process (or perhaps both).

Watch this video overview first and then check out the (partial) slide deck below, which shares concrete tips and just some of our tools for accelerating time to market — from the go-to-market experts at a16z, led by ‘sales savant’ Mark Cranney.

Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck — or going down the wrong path — can mean death to startups in a competitive market. Here’s how to avoid that.

watch time: 17 minutes

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